Craft Beverage Group, LLC

Who We Are

Making sure you get the representation you deserve

We are a high-quality wine and spirits brokerage service dedicated to ensuring that we take care of our clients and that their needs are met and exceeded.

Our unmatched local market expertise, offer you relationships that bring your product the attention it deserves. Each engagement benefits from the depth of our expertise. We approach every client with a focus on integrity, and understanding.

About Us

Craft Beverage Group, LLC “CBG” is the next step for its founders, with over twenty five years of experience in all sales channels of the wine and spirits industry, from supplier brand representation to distributor management. A Wine and Spirits broker with a solid reputation that produces positive results.

We are a brand development company specializing in Artisanal craft spirits and premium wines from around the world. Unlike many other wine and spirits brokers, “CBG” created a platform in multiple states that will benefit both suppliers and distributors allowing the brand to decide the type of attention it requires in each region. We help promote wine and spirts that might otherwise go unnoticed and act as your personal sales agents on the ground in each market.

There are hundreds of craft beverages coming to market every year most of which are very small producers that never make it to store shelves, restaurants, or in your glass. It is our goal to find the best small producers and help them succeed through the distribution network. Our goal is to allow the craft wine and liquor producers to tell their story and provide customers a way to discover unique spirits and carefully crafted wines that are not found in the local store.

You can count on us for

Local market expertise from sales professionals with decades of experience
Relationships at all levels with direct access to senior management
Category Expertise
Creative Marketing Ideas
Passion for Your Brand
Leadership involved in the day to day business
Local Market Representation
Retail Chain and National On Premise Account coverage

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Commitment

Craft Beverage Group, LLC “CBG” works with each client independently and creates a customized plan to ensure brand development in a cost effective manner. We provide leadership at every level from distributor executive management and sales program execution at each phase of the process.

We are a team of Wine and Spirit industry professionals that understand how to navigate a brand the proper way through a complex wholesaler organization.

Our clients come to us in various stages, from concept development to family companies that span generations. At Craft Beverage Group, LLC our goal is to achieve organic growth within the distribution network as well as opportunities overseas.

Offered Services

Brand and Concept development
Product acquisition and placement
Market research, pricing, positioning and distributor feedback
Sales execution and marketing promotional planning
Daily communication with key decision makers and wholesaler management
Consistent visibility throughout the distributor and at key wholesaler trade events
Chain retail accounts (i.e. Bevmo, Costco, Safeway, Kroger, Cost Plus, Total Wine & More
National Account On Premise focus for brands available in multiple states
On & Off premise key account development
Multicultural brand marketing including in the Hispanic channel
Brand sales representatives available in each market working with the distributor sales reps to build brand awareness
Strategic partnerships throughout the US and overseas.
Coverage includes all 50 States.

Welcome to Craft Beverage Group, LLC

Our Brands